REVIVAL FOOD CO.
“Angie Brocato literally CHANGED MY LIFE. If you’re overwhelmed, overloaded, and reactive to everything coming your way, then YOU NEED THIS GIRL. Angie helped me to streamline processes, clean up my inbox, prioritize action items, and generally just make my business flow in a way I was never able to do before because I felt like I was always just treading water until the next wave came. She’s amazing. Hire her!”
- RACHEL, FOUNDER & OWNER, REVIVAL FOOD CO.
MEET REVIVAL FOOD CO.
Revival has revolutionized the nut butter market with directly sourced clean, healthy almonds from family-owned farms. Founder Rachel runs her business from home with products focused on sustainability for dependable and delicious nut butter made from the best natural ingredients. Since 2014, they’ve expanded their lineup to five flavors starting with the original recipe created by Rachel.
THE CHALLENGE
When I first connected with Rachel, she went from selling her nut butter at farmer’s markets to expanding to a national retail chain—2,000 Walmart stores! Trying to run the business on her own while raising three kids proved to be a struggle. She felt like she was always trying to catch up with how fast her company was growing. With a great product and promising opportunities ahead, she was in need of the proper systems and processes to manage her supply chain flow along with her own life.
When she reached out to me for help, Rachel was overwhelmed with thousands of unread emails. She had never hired anyone before and brought me on as a virtual assistant to clean up her inbox.
But Revival’s challenges went beyond just the inbox. Rachel’s supply chain was not operating efficiently between over-purchasing raw materials for large production runs and moving products between 3PLs and distributors. She didn’t have a schedule in place with her new co-packer and was struggling to keep up with the constant demands of her expanding business.
THE SOLUTION
My initial project centered on launching automated systems for her Gmail. I organized her inbox to automatically sort distributor reports, subscriptions, customers, and orders. I created folders, tags, labels, and automations. After knocking that out, I quickly ramped up to an operations manager and took on more execution and strategic roles with the company. I became Rachel’s right-hand woman and first contract hire. As a new leader with an HR background, I taught her to pause, be strategic, and think like a CEO. I helped her understand which metrics to track and how to delegate and plan. I created structure in the business and took over key operational day-to-day tasks so she could focus on sales, marketing, and prioritizing her family. She was even able to grow sales enough to go through a rebrand with her dream agency.
CREATING AN ORGANIZED SYSTEM TO STREAMLINE BUSINESS OPERATIONS
My first order of business was to prioritize and track the moving pieces of the business centrally. I implemented Asana and ClickUp project management to allow us to collaborate seamlessly as a team despite our geographic distances.
The next critical step was to create a strategic new SKU system for current and future products, raw materials, and components. This facilitated all platforms to seamlessly work together, linking Shopify, QuickBooks, ShipStation, 3PL, co-packer, and various spreadsheets as a foundation for pulling reports and tracking sales. Consistency is key, and our new system made it easier to track sales through consistent SKUs and UPCs with new wholesale accounts, so everything was aligned.
Beyond making tracking easier, another major benefit to this strategic SKU system is that it can be easily updated and scaled as the business grows.
I wanted to help Rachel become a proactive visionary and the true CEO of her business. This meant arming her with the knowledge to track her numbers weekly and leverage executive reports. I created the company’s first SOPs with internal processes and wholesale account customer requirements. I also collaborated with the bookkeeper to develop executive reports to give her critical high-level overviews of the health of her business.
Since I was the first contractor hired for the company, I also created a company onboarding process to give future contractors a positive first impression and smooth onboarding to get started on the right foot.
I acted as the company project manager and implemented quarterly team calls to build a remote collaborative company culture as the team grew to an additional part-time bookkeeper and a copywriter. I organized the company's Gmail and Dropbox accounts to allow Rachel and the team to find what they needed more efficiently.
To finish this project, I implemented Klaviyo email marketing and migrated from Mailchimp to sync with Shopify. This allowed the business to have the ability to segment customers and better understand e-commerce consumer behavior.
AT A GLANCE: OUR WORK TOGETHER
As the operations manager and project manager at Revival Food Co, Virtual Sidekic helped Rachel:
Clean-up data and overhaul for a solid foundation in Shipstation, Quickbooks, Shopify, and Dropbox
Evaluate and forecast future sales data to consolidate inventory movements between warehouse facilities
Manage daily and weekly inventory
Create standard operating procedures (SOP)
Migrate from Mailchimp to Klaviyo for email marketing
Create a pitch deck
Manage wholesale account orders
Create a systematized inbox and Dropbox
Manage high volume Walmart PO fulfillment and invoicing
Create an onboarding process for future contractors
Manage centralized projects between supply chain vendors
You deserve to grow sales while stepping out of the day-to-day operations of your business. Book a call with me, and I’ll show you how I can help your business take off!